Bornrich as "Born in wealth", is a streetwear brand founded by Taiwan creative 91C in 2016. The inspiration of design based on combination and innovation of street aesthetics and subculture. Street culture, music, graffiti and art extracted the tone of Bornrich. “Rich Mind, Rich Life" True to yourself and put into practice. Giving a deeper meaning to the original meaning. Rich, is not just about money, it also represents spiritual wealth. Bornrich represents an attitude and belief, not a piece of cloth.